Art Director + Designer
New York, NY
360 spec campaign centered around community building.
To increase drink orders in NYC and Philly, Two Robbers, a premium hard seltzer, targeted urban audiences through hyper-niche activations. By addressing social disconnect, we created immersive events that sparked genuine connection.
OOH
The "_____ Starts with Two" slogan builds authentic brand associations through real, unstaged moments. Substituting phrases like "No Reservations" show friends having a makeshift rooftop dinner, capturing experiences that feel genuine and relatable, positioning Two Robbers as a brand that’s part of real moments, not just another product.Event Launch-point
To kick off the campaign, the brand will launch a mobile activation—a popsicle truck with complimentary spiked popsicles made with Two Robbers seltzers. Stopping at key NYC summer spots like Washington Square Park and Central Park, the truck will get the audience familiar with their flavors while offering exclusive invitations to upcoming brand events.The Events
Two Robbers builds authentic connections through culture-driven activations.Come as One, Leave as Two: An immersive blind date and friend-matching experience designed to spark real connections. Guests arrive solo and are paired based on shared interests, engaging in a thought-provoking question game led by a bartender. Paired with a Two Robbers tasting, the experience fosters genuine conversations—ensuring everyone leaves with a new connection.
Two Robbers X Manual: Teaming up with Manual, a beloved film photography lab known for its parties, Two Robbers will provide custom film cameras for guests to capture the night, with the best moments featured on the brand’s social.
Two Cool for Art School: Giving back to the creative community, Two Cool for School will sponsor an art competition, awarding a scholarship to emerging artists.
Team
Art Director: Dasha Dyachenko
Copywriter: Sebastian Gomez
Stategist: Abigail Hickman